• Training to help you understand how data mining can help
• Assessments to understand the value you can capture through data mining projects
• “Five Questions” engagements - what are the five questions that, if answered from your data, would most impact your profits and work processes?
• Data mining to help you understand your business and improve your work processes

Our data mining team...

The data mining team used in our engagements is a part of our sister company NuTech Solutions. These data miners have worked with a wide range of clients to improve profits and reduce costs.

Why our data mining approach is different...

Our data mining approach is different in many ways:

• Our data mining team includes thought leaders in the data mining field
• The members of the data mining team have published more than 30 books and 400 papers on innovations in data mining
• Our data mining team uses techniques they have created that are not found in data mining software products
• Our team has repeatedly produced results that have helped our clients save millions of dollars per year
• Our data mining team members are instructors for companies that provide data mining software
• Our data mining team members are experts at understanding your data and using new techniques to answer questions that will impact your business

How data mining can help...

We have used data mining to help clients:

• Improve pricing and bidding strategies
• Understand customer purchasing patterns
• Improve incentive and loyalty programs
• Target advertising and sales messages more effectively
• Detect fraud in customer transactions
• Plan and manage advertising campaigns
• Predict customer acceptance of new products
• Forecast demand
• Determine the lifetime value of customers
• Improve data organization and data capture processes
• Learn how to improve business processes in many other ways

Past successes...

VGO associates and NuTech data mining teams have carried out more than fifty successful data mining engagements. Some of these successes include:

• Data mining assessments to determine the quality of the data and the effort required to answer critical questions from the data
• “Five questions” data mining engagements for multiple large manufacturing clients and a large automotive client
• Creation of software systems for clients to provide real-time reporting on critical business indicators
• Innovative techniques to extend client data mining capabilities far beyond those in commercially-available data mining software packages
• Support of resource allocation to different marketing channels
• Fraud detection in consumer loyalty programs
• Creation of workbenches to support strategies for competitive bidding
• Data mining of consumer behavior for large consumer packaged goods corporations
• Support of demand forecasting initiatives